ABOVE LEFT: Justin, Aaron, Beth and Tom Shoemaker (left to right). Advanced Insulation is a true family owned and operated business, with Beth and Aaron having worked as Tom’s “arms and legs” when the company first formed! "If I find a product I can believe in, I will open a business offering it.”

Those were the words of Tom Shoemaker, owner of Advanced Insulation of NW, FL, Inc, according to his wife Beth.

"It's important that a business owner have a passion for the mission of the business. When you can help families to be more comfortable in their home, lower their power bill and help the environment, this is exciting," she says.

Advanced Insulation started in 2002 dedicated to offering a more efficient insulation than fiberglass. It really became a family affair when Tom broke both arms and a foot. Beth and son Aaron became his hands and feet to get the work done.

ABOVE RIGHT: An Advanced Insulation employee sprays foam under the roof deck of a Pensacola Beach condo. The foam seals off unwanted hot and cold outside air, and preserves the attic floor for storage. Community involvement and giving back is also important to Tom and Beth. The Gulf Breeze Chamber of Commerce honored them with the designation of 2004 Small Business of the Year and most recently Beth received the 2009 Nancy Keyes Spirit Award.

Many Pensacola Habitat homeowners are blessed with an energy star rated home, thanks in part to Advanced Insulation spraying cellulose insulation in the walls and attics. They have supported many other community projects and look for ways to bless people when able.

"We have many happy customers that call us after several months of recording the drop in their electric bill. That is one of the rewarding aspects of the job," Beth says. "This was an especially cold winter and we received many callers that felt drafts through walls and floors, and not able to keep warm. We can drill and fill existing walls that are void of insulation. Closed cell foam insulation is proving to be the insulation of choice for crawl spaces under homes. Most attics of older homes are short on insulation and we were able to bring them up to today's standards so they could start lowering their electric bill."

An added incentive for 2010 is the 30 % Federal tax credit.

One innovation that is proving to be very popular is spraying foam insulation under the roof deck inside the attic to seal off unwanted hot and cold outside air.

"We do this often in new construction now, but homeowners with existing insulation have been converting their homes over to foam also," Beth assures. "Homeowners love not having insulation on the floor of the attic. Temperatures in the attic are from 5 - 10 degrees of the inside home temperature and therefore storage in the attic is very workable."

The latest in hurricane protection is spraying an adhesive under the roof deck to "glue" your roof to your home. It also blocks water from coming inside the home if shingles are lost. Insurance deductions are given for deck reinforcement and water blockage.

Products offered by Advanced Insulation for homes and small commercial buildings are foam insulation, cellulose insulation, fiberglass insulation, hurricane foam adhesive, solar attic fans, tubular skylights and radiant barriers.

Advanced Insulation services all of Escambia and Santa Rosa counties and the Ft. Walton Beach area. Advanced Insulation is a member of the BBB and Home Builders of West Florida.

Find out more online at www.advanced-insulation.net or call 850-932-6021 today to schedule an appointment.