Zoo wins GoodWörks award

Ideawörks announced The Zoo-Northwest Florida as the 2008 GoodWörks recipient.

After reviewing more than 60 applications, three organizations were asked to give an informal presentation demonstrating their need for marketing and public relations services in 2008.

Ideawörks will assist The Zoo in achieving their primary goal - increasing awareness both locally and nationally - through marketing and public relations efforts. The efforts will be focused on driving more visitors and associated revenue to the park. Revamping The Zoo's Web site and an aggressive PR campaign targeting Okaloosa, Santa Rosa and Escambia counties are among the preliminary plans for 2008.