Don't fall for Brand X marketing tactics
      The sales representative saw an ad in our competitor's magazine, so she called it and began the dialogue: "I saw your ad in (the other publication). How would you like to run that ad in the Gulf Breeze News?" The advertiser said, "I thought I was running my ad in the Gulf Breeze News.
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Volunteers make Salvation Army possible
      Sometimes you feel like you are all alone when you work at a nonprofit organization. During the year, you recruit your family and friends to volunteer so often that when the holidays come you know that they are checking their caller ID and letting voicemail answer the phone. But as usual, the Salvation Army angels came to the rescue this Thanksgiving.
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On the Spot:
WHERE WE PUT PEOPLE "ON THE SPOT" TO ANSWER A QUESTION "ON THE SPOT."
By Scott Page
      What do you think about the Cancun's bust?
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Letters to the Editor
      Why does Midway Fire keep asking for more? This is in response to Mr. Stephen Demeter's letter printed in the Nov. 21, issue of the Gulf Breeze News. I think we can all agree with Mr. Demeter's point that comparing fire service in North Santa Rosa County to fire service provided by Midway Fire Department is like comparing apples to oranges.
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Cartoon
     
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